From the land of Guatemala to your heart
What if you could do good and make a difference in the world?
Buying directly traded cacao, means giving something back. Your purchase has a direct impact on farmers, their families and their environment. Top quality and real value for the farming families are the priority.
Direct Trade means that there is a direct deal between the farmer and the cocoa processor without a middle man. This not only ensures a more equal distribution of cocoa and a traceable supply chain, but it also makes pricing and the source of the cocoa fully transparent to consumers. And most importantly: it makes a significant difference in the lives of the people who work hard to bring the cocoa to you.
In contrast to coffee, there is no standard process to set a price. Here, the farming families and Dokeshi agree on the value of the harvest based on a tasting process. This close cooperation between producers and refiners has shown to have a very positive effect on every aspect of the business.
Did you know that there is a price to pay, before you receive a Fair Trade Certification?
That’s the beautiful thing about Direct Trade: there are no costs, but it brings people together, supports families and creates new possibilities.
Keeping direct relationships with the farming families and community is not only a pleasure, but necessary. Direct Trade ensures these long-term relationships.
This is why we are proud to say that Con Amor Cacao is beyond fair trade.